Blogging als eine "Variation von Autobiographie, in der der Autor selbst zum Charakter, im gewissen Sinne zu einem Performer wird" - Lars Iyer über das Schreiben im Internet

Perhaps what blogging encourages is a kind of autofiction, a variation on autobiography or memoir, where the author becomes a character him- or herself, a performer in some sense. In this way, you can foreground a kind of imposture in the very act of being an author. You can undercut your own status as a would-be auteur with all the high seriousness this can entail. This is part of attesting to the marginality of literature in contemporary culture, and the inappropriateness of older senses of "being an author".